Why Your Shopify Store Isn’t Converting
Your Shopify store gets traffic but no sales. Here’s what strangers see that you don’t — and how to fix the trust gaps killing your conversions.
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Michal JanekRelated reading
5 Trust Signals That Make or Break Your Shopify Conversions
Your Shopify store has traffic. It doesn’t have sales. These five trust signals explain the gap — and each one has a fix you can ship this week.
The Trust Gap
You check analytics every morning. The traffic is there. The sales are not. The gap between those two numbers is trust. Visitors arrive at your store with skepticism built from thousands of bad experiences on other sites. Stock photos. No reviews. Surprise fees at checkout. The instinct to close the tab fires before the thought forms.
What strangers see
You trust your store because you built it. Strangers arrive with verdicts that happen before the scroll. Credikt scans your homepage for trust signals: payment badges, review count and placement, return policy visibility, shipping transparency, contact information.
Fix the gaps that matter most
Each gap gets scored by conversion impact and ranked by effort to fix. Badge missing above the fold. Reviews buried below the description. Shipping costs hidden until the final click. Fix the top three and run the scan again.